iPhone Fold could have a different branding, and Apple is likely to rely on its biggest rival to make the foldable happen.
Apple’s iPhone foldable has a lot of interest which is hardly surprising for the brand and even the much awaited product. The iPhone Fold, as many thought it will be called at launch, could actually have a different branding, according to a recent report. The company has been building up the big launch over the last few years and 2026 could finally be the end game for Apple and its foldable ambitions to get a lift off.
The iPhone Fold (or Ultra) is going to be a unique product for the brand, as much as its new budget MacBook Neo model which has generated a lot of debate and question mark over Microsoft’s Windows play book from now.
iPhone Ultra: The Big Foldable Push?
Apple needs a lot of external help to make the iPhone foldable succeed and one of its main rivals will be at the forefront of that objective. Samsung will most likely make the display for the device, which is tipped to be creaseless, something the company had showcased earlier this year at a display event.
Apple will demand the best and the latest tech for its products and the iPhone Ultra should be one of the first to pack them innards. The other important aspect of the device will be the software and Apple needs to make sure that iOS is tweaked well enough to run on a foldable and handle the dual load of a foldable screen across apps.
We haven’t heard much about that from Apple or any leaks, but the WWDC 2026 should have more on the front with iOS 27 fully in focus and hopefully deliver the ideal foldable experience.