Celebs have been going hard promoting their lingerie brands ahead of Valentine’s Day
MANY A-listers are feeling the love this Valentine’s Day as photos have shown stars from Rihanna to Hailey Bieber flaunting their figures in sexy lingerie.
It’s no surprise, as many have modeled their own Valentine‘s-themed creations from their lingerie brands ahead of the romantic holiday.
In early January, Rihanna led the way by posing in several steamy shots for her SAVAGE X FENTY line.
The pics, posted on the brand’s official Instagram page, showed the Umbrella singer wearing nothing but a red lace bra and matching thong.
Two photos featured Rihanna looking directly into the camera, with close-ups focusing on her upper body.
Another image displayed Rihanna from behind, with her hands on her waist and her curly hair down her back.
“The face behind the feeling,” the caption read with a fire emoji.
Hailey Bieber
At the same time, Hailey showcased her pin-thin frame in multiple lingerie pieces for a new Victoria’s Secret campaign.
The Rhode founder rocked a see-through pink polka-dot bra and thong set in one photo.
The ensemble highlighted her hourglass physique as she sprawled along the floor, surrounded by lit candlesticks.
Another image showed her in a heart-patterned bralette, underwear, and a silk robe, looking at her reflection in a mirror.
Hailey also wore a satin pajama set and a strappy all-black ensemble.
Sydney Sweeney
Sydney Sweeney recently jumped on the bandwagon and launched her own lingerie brand called Syrn.
Last month, the brand’s Instagram account featured an ad campaign with the actress modeling The Seduction Bra and String You Along Thong in Color Bite.
One photo showed The Housemaid star posing for photographers in sultry attire.
Another showed Sydney standing outside an old-fashioned car, her arms in the air beneath a marquee that read, “Syrn The Seductress.”
She also starred in a video in which she exits a car wearing a pinkish-purple set and removes her furry jacket as she enters the theater.
“Love at first Bite,” the caption cheekily read.
Kim Kardashian
Kim Kardashian in Skims Lingerie, holding a Pomeranian dog.
Fans eagerly awaited the launch of Kim Kardashian‘s annual Skims Valentine’s Day Shop.
The Kardashians star teased her Instagram followers by posting photos of her wearing some pieces from the collection late last month.
She appeared in white thong underwear and a pink crop top reading ‘YOU WISH’ across the front.
Kim also shared snaps of herself sporting a skimpy brown lace set and a matching silk robe, showing off her chiseled abs.
Emily Ratajkowski
Emily Ratajkowski also had fans swooning over her breathtaking look in a red lace bra and underwear with a suspender belt.
The model captured her appearance as she knelt before the mirror, one hand brushing back her brunette locks.