The initiative is aimed at strengthening last-mile communication and improving awareness of key public digital services among citizens.
Mumbai: Roppen Transportation Services Private Ltd (Rapido) has signed a Memorandum of Understanding (MoU) with Maharashtra Information Technology Corporation Limited (MahaIT), the Government of Maharashtra’s nodal agency for digital governance and ICT initiatives, to explore collaboration opportunities aimed at strengthening citizen awareness, digital inclusion and trusted digital mobility ecosystems across Maharashtra.
The collaboration aims to leverage Rapido’s technology platform and extensive captain network to support awareness and adoption of citizen-centric digital governance initiatives such as Aaple Sarkar, MahaID, MahaSaarthi and other MahaIT-led public service platforms, a press statement said.
Commenting on the MoU, MahaIT official Subhash Shelake said an important aspect of the agreement includes a digitally verifiable onboarding and background verification process, including integration with MahaID, for Rapido captains to ensure trust, transparency and passenger safety in the state.
“We also see strong potential in enabling Rapido captains to act as grassroots digital information ambassadors, helping drive greater awareness and adoption of public digital services among citizens across Maharashtra,” he said.
Rapido Co-founder Pavan Guntupalli said the partnership would help strengthen public digital initiatives while enhancing trusted mobility services.
“Through this collaboration with MahaIT, we aim to leverage our digital ecosystem and extensive captain network to support public digital initiatives while continuing to strengthen safer and more trusted mobility experiences for citizens across Maharashtra,” he said.
Under the proposed framework, Rapido will support dissemination of government-approved awareness messages through designated in-app communication formats, including banners, notifications and informational messaging integrated across user and captain touchpoints in Maharashtra.