PM Modi declared that he can’t compromise on interests of farmers, cattle-rearers, small-scale industries, cautioning “pressure on us may increase, but we will bear it.”

Prime Minister Narendra Modi once again pushed for the consumption of “swadeshi” or indigenous goods as India maintains firm stance against the tariff imposed by the United States. PM’s remarks came just two days before the 50 per cent US tariffs on Indian goods kick in. August 27 is the Trump administration-set deadline for the imposition of 50 per cent American tariffs on goods from India to its key export market.
Speaking at an event in Ahmedabad, PM Modi asked the shopkeepers to display ‘swadeshi boards’ outside their shops during the upcoming festive season. “This is the season of festivals. Now Navratri, Vijayadashami, Dhanteras, Diwali… all these festivals are coming. These are celebrations of our culture but they should also be celebrations of self-reliance. Therefore, I want to reiterate my request to you once again that we must adopt a mantra in our lives: whatever we buy will be ‘Made in India’, it will be indigenous,” PM Modi said.
He appealed the citizens to buy only indigenous goods, and and also asked businessowners to refrain from selling outside goods. “I appeal to the citizens of our country to prioritise purchasing goods that are Made in India. Whether it’s decorative items or gifts, let us choose products manufactured within our own nation. I also encourage businesses to refrain from selling items sourced from other countries. These small yet impactful steps can play a significant role in driving our nation’s progress and prosperity…” he said.
Businessmen should keep a big board outside their establishments, saying they sell only ‘swadeshi’ goods, the PM asserted. “Traders should keep a big board outside their establishments, saying they sell only ‘swadeshi’ goods. Let these festivals open the doors of prosperity. Swadeshi and Aatma-nirbhar Bharat (self-reliance) is the highway to ‘Viksit Bharat’ (developed India). Focus on increasing quality and decreasing prices of your products,” he said.
PM Modi declared that he can’t compromise on interests of farmers, cattle-rearers, small-scale industries, cautioning “pressure on us may increase, but we will bear it.”