The move is aimed at strengthening its delivery business and reducing reliance on “unpredictable” third-party performance, CEO Akshay Jatia said on a post-earnings call, without disclosing details.
Westlife Foodworld, which operates fast-food chain McDonald’s in west and south India, said on Monday it would launch a 20-minute food delivery model through its app to boost same-store sales by 3%-5% in the next two years.
The move is aimed at strengthening its delivery business and reducing reliance on “unpredictable” third-party performance, CEO Akshay Jatia said on a post-earnings call, without disclosing details.
McDonald’s has its ‘McDelivery’ app and is also on platforms such as Swiggy and Zomato.
Delivery accounts for about 40% of Westlife Foodworld’s total sales. The 20-minute model has undergone a pilot launch with strong results, Jatia said.
The company expects delivery sales through its own app to double in the next two years, adding 3%-5% to same-store sales growth, he added.
Westlife Foodworld also expects to generate about 400-500 million rupees ($4.55 million-$5.69 million) in cash flow over the next year from new initiatives.