Italian platform’s sexist content targets Meloni and others

Prime Minister Giorgia Meloni and European MP Alessandra Moretti were among the high-profile Italian women whose images were subject to lewd and violent content.

Giorgia Meloni is Italy’s first female prime minister (FILE: August 27, 2025)Image: Massimo Paolone/LaPresse/ZUMA/picture alliance

An explicit content platform in Italy was forced to close on Thursday, after it was discovered that users had displayed photos of high-profile women without their consent.

The content on the site included images of Prime Minister Giorgia Meloni and European Parliament member Alessandra Moretti, opposition leader Elly Schlein and influencer Chiara Ferragni.

The online forum, dubbed Phica, derived its name from Italian slang for female genitalia, and has been around for at least two decades.

Some 200,000 users frequented the site and displayed pictures identified by names or certain themes.

The images of the women appeared to have been lifted from TV or social media profiles.

Obscene and explicit posts were tagged to the content, including idealized violence against women.

Sexism with ‘impunity’

Backlash grew over the site’s activities when Moretti formally lodged a complaint with police after finding her photo on the site displayed without her permission.

“They have been stealing photos and clips from TV shows I’ve appeared on for years, then altering them and feeding them to thousands of users,” Moretti said.

The EU MP said the site was just one among many in Italy that operate “with impunity,” despite numerous complaints filed against them.

“This type of site, which incites rape and violence, must be shut down and banned,” she said.

The platform’s administrators posted statement on Thursday saying that the site would be shut down “with great regret” due to “toxic behaviors” and a “wrong use of the platform, which damaged its original spirit.”

Italy’s struggle with gender-based violence

It all comes after a similar case involving the Italian Facebook group “Mia Moglie” (“My Wife”) also drew condemnation across the country.

In the online group of more than 30,000 men, users uploaded photos of their partners without their consent and shared them, where the images also drew obscene comments.

Source : https://www.dw.com/en/italian-platforms-sexist-content-targets-meloni-and-others/a-73801917

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