Elon Musk has called on his X followers to cancel their Netflix subscriptions over a Transformers cartoon.
Earlier this week, the Tesla boss and X owner became the world’s first ever person to reach a net worth of more than $500 billion (£372.5billion).
The 54-year-old saw the value of his businesses rise to £370.9 billion, the Forbes’ billionaires index reported.
This further cemented his status as the world’s richest person, with most of his wealth tied closely to his 12% stake in Tesla.
Now, however, the 54-year-old Tesla and SpaceX business owner has taken aim at a new Netflix cartoon.
Taking to social media, Musk claimed that Transformers Earthspeak is ‘pushing a woke gender identity propaganda’.
Musk responded to a clip posted by the account ‘Libs of TikTok’ showing a robot speaking to a non-binary child about people who ‘aren’t female or male’.
The robot replies: ‘What a wonderful word for a wonderful experience.’
In another clip, the robot – named Nightshade – can be seen being referred to as ‘they/them’ by the child and saying: ‘He/she. just doesn’t fit who I am.’
In addition, Optimus Prime – the main Transformers character – apologises for referring to another character by their wrong pronouns.
Commenting on X, Musk re-shared a post by Father Ted creator Graham Linehan, who said he had cancelled his Netflix account, writing ‘Cancel Netflix’.
This comes after Lineham arrived at court last month after being accused of harassing a transgender woman just days after his arrest over social media posts, relating to a separate incident.
The 57-year-old comedy writer, behind major shows such as Father Ted and IT Crowd, was met by police after he arrived at Heathrow where he was arrested on ‘suspicion of inciting violence’ for multiple posts made on X earlier this year taking aim at the transgender community.