Nestle pushes for simpler US food labels to shed ‘Frankenstein’ ingredients image
As shoppers increasingly scrutinise ingredient labels to avoid products perceived as heavily processed, Nestle (NESN.S), opens new tab, maker of Nescafe coffee and KitKat chocolate, has been lobbying U.S. authorities to allow simpler descriptions using common rather than scientific names on packaging. Examples include replacing the words “ascorbic acid” with the more widely understood vitamin C in…

