The poll of 2,000 adults reveals what goals people prioritize when it comes to their fitness. Above all, they’re aiming to lose a certain amount of weight (43%), increase their general strength (43%) and increase their general mobility (35%).
However, 48 percent are worried about potentially losing the motivation to get fit and 65 percent believe the motivation to increase their level of physical fitness wanes over time.
According to respondents, the motivation to keep going lasts for about four weeks before needing a new push.
The survey, commissioned by Optimum Nutrition and conducted by TalkerResearch, finds that a majority of Americans’ diet affects their level of fitness motivation (89%).
Nearly three in 10 (29%) believe they don’t get enough protein in their diet, lacking it either “all the time” (19%) or often (40%).
Gen X respondents feel like they are lacking protein the most out of all generations (35%), compared to millennials (34%), Gen Z (27%) and baby boomers (21%). Plus, over three in five (35%) women don’t think they get enough protein vs. 23 percent of men.
The average person has two meals per day that don’t include protein, but 61 percent would be more likely to increase their protein intake to help achieve their fitness goals.
As people reflect on health and wellness goals, the most common experiences that make people feel out of shape include running out of breath often (49%) and trying on clothing that no longer fits (46%).
Over a quarter (29%) say they realized they were out of shape after not being able to walk up a flight of stairs without feeling winded.
