Skoda India recently launched its most affordable vehicle in the Indian market, the Kylaq. The sub-4m SUV is the flag-bearer of the brand in its segment and hence carries a lot of hopes for the brand. It has already received over 20,000 bookings within 2 months of launch and now the brand hopes to increase the numbers further via a partnership with the quick-commerce company, Zepto.
The Bengaluru-based company, Zepto is known for its promise of delivering groceries among other items within 10 minutes. Now, the company has partnered with Skoda Auto to deliver the car to the doorstep of interested customers for a test drive. Zepto will add a new tab for its consumers saying ‘Test drives in 10 minutes’.
Zepto recently released a video showing an executive delivering a Skoda Kylaq to customers after they pick it up from a dealership. The advertisement went viral, and while gaining traction on social media, the ad also got people thinking about the possibility of a 10-minute delivery of a car. However, that’s not the case.
Clarifying the situation, Zepto CEO and Co-Founder, Aadit Palicha said, “No, We’re Not Delivering Cars in 10 Minutes…yet.” He further added, “We’ve seen the headlines—Skoda & Zepto delivering cars in 10 minutes?! We love the energy, but let’s clear things up: you won’t be ordering a Škoda Kylaq from the Zepto app (as tempting as that sounds).”
He then said, for now, the consumers can only get a test drive of the Skoda Kylaq within 10 minutes. But he still left out the possibility of delivery of cars via Zepto, saying “But…who knows what the future holds?”
