Getty Images for Victoria’s Secret
Turns out Victoria’s Secret was keeping a big secret about this year’s celebrity models.
Kylie Jenner shocked the audience at the Victoria’s Secret Fashion Show 2026 on Sunday, walking the iconic lingerie label’s runway for the first time ever.
She wore the brand’s first Fantasy Bra since 2018 — and with a valuation of $50 million, according to Vogue, it’s also the most expensive Fantasy Bra ever.
The center yellow diamond alone is worth $22 million, per the jeweler, Jacob Arabo of Jacob & Co. The look also features over 4,400 more diamonds in “every cut to exist,” including pear, heart, round, oval and marquise.
Jenner’s boyfriend, Timothée Chalamet, was there supporting her in the audience, sitting alongside her mother, Kris Jenner, and the momager’s longtime beau, Corey Gamble.
Previous models to wear the highly coveted Fantasy Bra include Gisele Bündchen, Heidi Klum and Adriana Lima, with the latter two tied for most turns in the dazzling duds with three wears a piece.
Claudia Schiffer debuted the “Million Dollar Miracle Bra” — featuring 100 carats of diamonds and worth $1 million — in a 1996 ad campaign, though it was Klum who was the very first to model a bejeweled bra on the runway. She took to the first-ever televised VS Fashion Show catwalk in 2001 wearing the “The Heavenly Star Bra,” which cost a whopping $12.5 million.
Bündchen has the honor of wearing the most expensive iteration until today, having looked dynamite in the “Red Hot Fantasy Bra,” which was valued at $15 million, in 2000.
The inspiration behind this year’s look came from Jacob & Co.’s Rare Touch Jewelry Collection, which “explores how precious metal can be shaped to move with the body like fabric,” using articulating structures that mold to the model’s curves.
