Chinese e‑commerce giant JD.com on Monday launched its Joybuy online marketplace in the UK, Germany, France, the Netherlands, Belgium and Luxembourg, stepping up its push beyond its home market and taking aim at market leader Amazon.
JD.com wants to internationalise its business and last year agreed to buy German electronics retailer Ceconomy, owner of the MediaMarkt and Saturn brands, for 2.2 billion euros ($2.52 billion).
The launch comes as Chinese retailers and brands have been expanding abroad in the U.S. and Europe, looking for new growth drivers away from the cut-throat competition and weak consumer demand they face at home.
Joybuy’s website and app will sell products across technology, appliances, beauty, homeware, and grocery.
Its platform will also feature dedicated brand stores including L’Oreal, Braun, DeLonghi, BRITA, and Bodum.
JD.com said prices will be “competitive”.
FAST DELIVERY IS KEY SELLING POINT
Fast delivery to shoppers in major cities will be a key selling point, said Matthew Nobbs, Joybuy UK managing director, with orders placed by 11 a.m. arriving the same day, and orders placed before 11 p.m. arriving the next day.
More than 15 million households in Europe and the UK overall would be covered by same-day delivery from launch. Delivery is free on orders over 29 euros ($33.21) or 29 pounds ($38.52), and Joybuy is also targeting Amazon Prime, with its “JoyPlus” unlimited free delivery subscription at an introductory price of 3.99 euros or 3.99 pounds a month.
Source : https://www.channelnewsasia.com/business/jdcom-launches-joybuy-in-europe-targeting-amazon-5995241
