It was a killing that shocked India: Punjabi hip-hop star Sidhu Moose Wala shot dead through the windscreen of his car by hired gunmen.
Within hours, a Punjabi gangster named Goldy Brar had used Facebook to claim responsibility for ordering the hit.
But three years after the murder, no-one has faced trial – and Goldy Brar is still on the run, his whereabouts unknown.
Now, BBC Eye has managed to make contact with Brar and challenged him about how and why Sidhu Moose Wala became a target.
His response was coldly articulate.
“In his arrogance, he [Moose Wala] made some mistakes that could not be forgiven,” Brar told the BBC World Service.
“We had no option but to kill him. He had to face the consequences of his actions. It was either him or us. As simple as that.”
On a warm May evening in 2022, Sidhu Moose Wala was taking his black Mahindra Thar SUV for its usual spin through dusty lanes near his village in the northern Indian state of Punjab when, within minutes, two cars began tailing him.
CCTV footage later showed them weaving through narrow turns, sticking close. Then, at a bend in the road, one of the vehicles lurched forward, cornering Moose Wala’s SUV against a wall. He was trapped. Moments later, the shooting began.
Mobile footage captured the aftermath. His SUV was riddled with bullets, the windscreen shattered, the bonnet punctured.
In trembling voices, bystanders expressed their shock and concern.
“Someone get him out of the car.”
“Get some water.”
“Moose Wala has been shot.”
But it was too late. He was declared dead on arrival at hospital – hit by 24 bullets, a post-mortem would later reveal. The 28-year-old rapper, one of modern-day Punjab’s biggest cultural icons, had been gunned down in broad daylight.
A cousin and a friend who had been in the car with Moose Wala at the time of the ambush were injured, but survived.
Six gunmen were eventually identified. They carried AK-47s and pistols. In the weeks that followed the murder, about 30 people were arrested and two of the suspected armed men were killed in what the Indian police described as “encounters”.
Yet even with arrests piling up, the motive remained murky.
Goldy Brar, who claims to have ordered the hit, wasn’t in India at the time of the killing. He is believed to have been in Canada.
Our conversation with him unfolded over six hours, pieced together through an exchange of voice notes. It gave us a chance to find out why Moose Wala had been killed and to interrogate the motives of the man who claimed responsibility.
Sidhu Moose Wala was born Shubhdeep Singh Sidhu in a Jat-Sikh family in rural Punjab, before moving in 2016 to Canada to study engineering – a journey familiar to hundreds of thousands in the Punjabi diaspora.
But it was there, far from his village of Moosa – the inspiration for his rap name – that he reinvented himself as one of Punjabi music’s most influential artists. In just five years, Moose Wala became the unmistakable voice of Punjabi hip-hop.
With his signature swagger, flashy style, and lyrical grit, Moose Wala sang openly about identity and politics, guns and revenge, pushing the boundaries of what Punjabi music had been willing to say.
He was fascinated by rapper Tupac Shakur, who had been murdered, aged 25, in 1996. “In terms of personality, I want to be like him,” Moose Wala once told an interviewer. “The day he died, people cried for him. I want the same. When I die, people should remember that I was someone.”
Over a brief but explosive career, the singer spotlighted the darker undercurrents of India’s Punjab region – gangster culture, unemployment, and political decay – while evoking a deep nostalgia for village life.
Moose Wala was also a global force. With more than five billion views of his music videos on YouTube, a Top 5 spot in the UK charts, and collaborations with international hip-hop artists including Burna Boy, Moose Wala swiftly built a fan base stretching across India, Canada, the UK and beyond, powered by a diaspora that saw him as both icon and insurgent.
But fame came at a cost. Despite his rising star and socially conscious lyrics, Moose Wala was drifting into dangerous territory. His defiant attitude, visibility, and growing influence had drawn the attention of Punjab’s most feared gangsters. These included Goldy Brar, and Brar’s friend Lawrence Bishnoi, who even then was in a high-security jail in India.
Not much is known about Brar, apart from the fact he is on the Interpol Red Notice list, and is a key operative in a network of gangsters operated by Bishnoi – orchestrating hits, issuing threats and amplifying the gang’s reach. It is thought he emigrated to Canada in 2017, just a year after Moose Wala himself, and initially worked as a truck driver.
Bishnoi, once a student leader steeped in Punjab’s violent campus politics, has grown into one of India’s most feared criminal masterminds.
“The first [police] cases filed against Lawrence Bishnoi were all related to student politics and student elections… beating a rival student leader, kidnapping him, harming him,” according to Jupinderjit Singh, deputy editor of Indian newspaper the Tribune.
This led to a spell in jail which hardened him further, says Gurmeet Singh Chauhan, Assistant Inspector General of the Anti-Gangster Task Force of Punjab Police.
“Once he was in jail, he started to get deeper into crime. Then he formed a group of his own. When it became an inter-gang thing, he needed money for survival. They need more manpower, they need more weapons. They need money for all that. So, for money, you have to get into extortion or crime.”
Now 31, Bishnoi runs his syndicate from behind bars – with dedicated Instagram pages and a cult-like following.
“So while Bishnoi sits in jail, Brar handles the gangs,” says Assistant Inspector General Chauhan.
Securing BBC Eye’s exchange with Brar took a year of chasing – cultivating sources, waiting for replies, gradually getting closer to the kingpin himself. But when we got through to Brar, the conversation cast new light on the question of how and why he and Bishnoi came to see Moose Wala as an enemy.
One of the first revelations was that Bishnoi’s relationship with Moose Wala went back several years, long before the singer’s killing.
“Lawrence [Bishnoi] was in touch with Sidhu [Moose Wala]. I don’t know who introduced them, and I never asked. But they did speak,” said Brar.
“Sidhu used to send ‘good morning’ and ‘good night’ messages in an effort to flatter Lawrence.”
A friend of Moose Wala’s, who spoke anonymously, also told us that Bishnoi had been in touch with Moose Wala as early as 2018, calling him from jail and telling him he liked his music.
Brar told us that the “first dispute” between them came after Moose Wala had moved back to India. It began with a seemingly innocuous match of kabbadi – a traditional South Asian contact team sport – in a Punjabi village.
Moose Wala had promoted the tournament which was organised by Bishnoi’s rivals – the Bambiha gang – Brar told us, in a sport where match-fixing and gangster influence are rampant.
“That’s a village our rivals come from. He was promoting our rivals. That’s when Lawrence and others were upset with him. They threatened Sidhu and said they wouldn’t spare him,” Brar told BBC Eye.
Yet the dispute between Moose Wala and Bishnoi was eventually resolved by an associate of Bishnoi’s called Vicky Middhukhera.
But when Middukhera himself was gunned down by gangsters in a parking lot in Mohali in August 2021, Brar told us Bishnoi’s hostility towards Sidhu Moose Wala reached the point of no return.
The Bambiha gang claimed responsibility for killing Middukhera. The police named Moose Wala’s friend and sometime manager Shaganpreet Singh on the charge sheet, citing evidence that Singh had provided information and logistical support to the gunmen. Singh later fled India and is believed to be in Australia. Moose Wala denied any involvement.
The Punjab police told the BBC there was no evidence linking Moose Wala to the killing or to any gang-related crime. But Moose Wala was friends with Shaganpreet Singh, and he was never able to shake off the perception that he was aligned with the Bambiha gang – a perception that may have cost him his life.
Although he can cite no proof of Moose Wala’s involvement, Brar remains convinced that the singer was somehow complicit in the killing of Middukhera. Brar repeatedly told us that Shaganpreet Singh had assisted the gunmen in the days before Middukhera’s shooting – and inferred that Moose Wala himself must have been involved.
“Everyone knew Sidhu’s role, the police investigating knew, even the journalists who were investigating knew. Sidhu mixed with politicians and people in power. He was using political power, money, his resources to help our rivals,” Brar told BBC Eye.
“We wanted him to face punishment for what he’d done. He should have been booked. He should have been jailed. But nobody listened to our plea.
