The Danish Salling Group said it will be adding a black star to electronic price tags for European-made goods to allow consumers to choose them over products made in the United States.
The move comes as many in Denmark want to make a protest against the policies of US President Donald Trump, notably his declared aim of bringing the Danish autonomous territory of Greenland under US control— whether by purchase or, potentially, by force.
Growing consumer anger at Trump
The Salling Group, Denmark’s largest grocery group and the operator of major supermarkets Bilka, Fotex and Netto, said it had received inquiries from customers who want to buy European brands rather than their US equivalents.
“We are making it easier to shop for European brands,” CEO Anders Hagh wrote on networking platform LinkedIn with a photo showing what the stars would look like on supermarket price signs.
Hagh said that to enable customers the choice, “We will introduce a new marking on our electronic price tags in Bilka, Fotex and Netto during March, where a small star will show if the brand is owned by a European company.”
Hagh denied that the move entailed a boycott of US products.
“We will continue to have brands on the shelves from all over the world, and it will always be up to the customers to choose,” he wrote. “The new label is only an extra service for customers who want to buy goods with European brands.”
Source : https://www.dw.com/en/danish-chain-distinguishes-european-from-us-goods-greenland-trump/a-71773488
