There were also the liabilities.
Emanuel can also come off more as the tactician he was than the politician he was, sound glibly dismissive about people (USAID workers, the trans community) and generally exude a brusqueness that may obscure his talents in places such as, well, Orangeburg, South Carolina.
Which brings us what many of you have probably been thinking since the first sentence: Really, Rahm for President?
“20 years ago it would have been an article in The Onion,” cracked Doug Sosnik, who worked with Emanuel in the Clinton White House and now thinks the pugilistic man may meet the moment and that no other potential contender is nearly as qualified.
David Axelrod, a longtime friend of Rahm, has also warmed to the idea. “Who has more relevant experience?” Axelrod asked, adding that Emanuel has two other alluring assets for his party right now. “He understands how to win and speaks bluntly in an idiom that most folks understand.”
I’ve wondered if Rahm may land on a White House bid since seeing him in Tokyo shortly after last year’s election, when he was still ensconced in the onetime home of Douglas MacArthur but inserting himself in all manner of post-mortem stories by retailing good quote.
In the weeks after Democrats lost the presidency, Emanuel was like a lusty knife-and-fork man eyeing the buffet laid out before him. He wanted to dig into it all: DNC chair immediately, Illinois governor in 2026, the state’s maybe-soon-to-be-open Senate seat held by Richard J. Durbin the same year, Chicago mayor in 2027 and yes the presidency in 2028.
However, the party chair contest became a student government race among committee members, Gov. JB Pritzker is widely seen as seeking a third term, Emanuel surely doesn’t want to risk ending his career losing a primary for a Senate seat he doesn’t crave and he’s already been mayor.
There’s something larger than the musical chairs, though.
Presidential races are about timing, and if ever there was a period where Emanuel would be viable, it’s now. Democrats are as demoralized as any time in modern history, their voters desperately want to win and were open to untraditional candidates even before Trump (see Bernie Sanders and Pete Buttigieg) and the new attention economy favors the pithy. Oh, and they’re also dying for somebody who can wield a blade and take it to Republicans.
Who, Democrats want to know, can break through like Trump and put the opposition on their heels? Well, Emanuel offers two important traits: relentlessness and ubiquity.
He has, as they say in sports, a motor.
Didyaseemyoped? (Translation: Have you read my recent column, which until he signed on with the Post could be on any number of topics and in any number of publications?)
He’s so full of ideas, angles, proposals and one-liners that in the pandemic days of 2020 — a year removed from city hall and already itching — he called, texted and emailed former President Joe Biden’s campaign so often that aides had to eventually assign pollster John Anzalone to also handle the Rahm account.
By the end of Trump’s term, voters may not want to see the president on camera every day — which the president seems determined to be — but it’s hard to imagine another Democrat who could find a way into seemingly every issue. I joked with colleagues that there should be a profile of the poor State Department official on the Japan desk who had to monitor the ambassador’s Ohtanian output in word and deed. And that was when he was, ostensibly, focused on foreign affairs.
For all of his affection, and consumption of traditional media, Emanuel is well-suited to a TikTok campaign, in which provocation is all but imperative (and you wonder why Biden and former Vice President Kamala Harris struggled with changing consumer habits).
Yet Emanuel is also unlike Trump in important ways.
To borrow the formulation of Axelrod, Rahm’s longtime friend and (not literal) rabbi, Emanuel could be the remedy, not the replica, of a president with little interest in governance and the chaos that flows from that.
There’s not another living Democrat who hasn’t already run for president who’d better grasp every dimension of the job. In fact, this side of Leon Panetta, who’s even close? Emanuel worked on campaigns, including a presidential, was a senior aide in two White Houses, did a cameo in high finance, served three terms in Congress, was a big-city mayor for eight years and then envoy to one of the world’s largest economies for nearly four. And he’s only 65.
He has longstanding relationships with many of the leading figures in politics, diplomacy, military, business, the media and, thanks to his agent brother, even Hollywood. Plus, yes, the donors.
It’s easy to understand why Emanuel would think, well, why not me?
The Republican analogues are James A. Baker III and Dick Cheney, both of whom ended their careers in public life with enviable posts.
Which gets to what may be the most logical reason why Emanuel may, and perhaps should, run: Even if he loses, he still may elevate himself to lock in a similar such closing act, whether at the State Department or Pentagon. (Would any nominee dare make Rahm vice anything?)
“If you run for any other office, you win or lose,” as Axelrod put it. “But if you run a smart, spirited race for president you can elevate yourself. So why not jump in the pool?”
As one of Emanuel’s friends reminded him — not that it hadn’t occurred to the ultra-competitive Chicagoan — he’d be crushed if he ran for any other office and lost.
Source: https://www.politico.com/news/magazine/2025/03/12/rahm-emmanuel-president-2028-column-00224241