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Bad Bunny headlining Apple Music Super Bowl 2026 halftime show

  • September 29, 2025

Get ready for Super Bunny Bowl 2026!

Bad Bunny will be headlining Apple Music Super Bowl LX Halftime Show, set to kick off Feb. 8, 2026, at Levi’s Stadium in Santa Clara, Calif., he announced via Instagram Sunday.

The Reggaeton superstar, 31, shared the exciting news with a video — set to his hit song “Callaita” — of him sitting on top of a goal post in a football end zone. He captioned the social media post, “Super Bowl LX. Bay Area. February 2026. #AppleMusicHalftime.”

Bad Bunny said in a press release obtained by Page Six following the announcement, “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history.”

He added in Spanish, “Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL,” which translates to, “Go and tell your grandmother, that we are the halftime show of the super bowl.”

Bad Bunny has been named the 2026 Super Bowl halftime show performer.
Getty Images

 

View this post on Instagram

 

A post shared by Benito Antonio (@badbunnypr)

Bad Bunny is fresh off concluding his sold-out residency in Puerto Rico, which recently made history as the most-watched Amazon Music livestream ever, per Rolling Stone.

The Grammy winner is also no stranger to the Super Bowl stage. He was a special guest when Shakira and Jennifer Lopez co-headlined the 2020 halftime show in Miami’s Hard Rock Stadium.

He performed at the time his chart-topping track “I Like It” and a mashup of “Chantaje” with “Callaita” with Shakira, 48. J Balvin also made a guest appearance during the sizzling performance.

Jay-Z, who plays a crucial role in selecting the Super Bowl performer via his company Roc Nation, said of Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”

Jon Barker, SVP of Global Event Production for the NFL, further praised the Latin musical artist for his “global energy and cultural vibrancy that define today’s music scene.”

“As one of the most influential and streamed artists in the world, his unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice to take the Super Bowl halftime stage,” Barker added.

“We know his dynamic performances, creative vision, and deep connection with fans will deliver the kind of unforgettable experience we’ve come to expect from this iconic cultural moment.”

The NFL and Apple Music cryptically teased earlier on Sunday afternoon via Instagram, “Tune into Sunday Night Football halftime for a big announcement” with a football, apple and shushing face emoji.

Leading up to the announcement, fans speculated that Taylor Swift would hit the stage for Super Bowl LX — especially after the singer bought back her masters in May and since her fiancé is Travis Kelce.

The tight end’s team, the Kansas City Chiefs, have made it to the championship game for the past three years in a row and many Swifties have been hoping for a storybook end to the current NFL season.

However, the pop superstar has been keeping a lower profile at Chiefs games recently amid rumblings that she has had serious threats made to her life and therefore has security concerns, per the Daily Mail.

Other names in the running have been Miley Cyrus and Adele, the latter of which sources exclusively confirmed to Page Six had been “in talks” for the halftime show.

The Grammy winner’s fiancé is Rich Paul, one of sports’ biggest agents, and Adele has attended the Super Bowl before as a fan, which further fueled the speculation.

Fans also speculated that Metallica would be considered given the rock band’s roots in San Francisco.

Drummer Lars Ulrich recently told Howard Stern, “I would f–king love to do it.”

Source : https://pagesix.com/2025/09/28/entertainment/bad-bunny-headlining-super-bowl-2026-halftime-show/

 

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