With many mocking the idea of ‘flexing college name,’& ‘building brand trust by using name of a college’; some defended the strategy by asking ‘what’s wrong?’.
Fuelling the incessant desire of Indians to get their children into IITs and IIMs, brands selling milk products seem to be using this as a marketing strategy. After a Twitter user took to Twitter on Sunday to point out that a milk brand has been publicising their products by using the ‘IIM Alumni’ as a tag for their product branding, a fiery debate was witnessed among netizens.
With many mocking the idea of ‘flexing college name,’ and ‘building brand trust by using the name of a college’, some defended the brand’s strategy by saying: “What’s wrong in using the name of the world’s top colleges?”
Twitteratis debate on ‘IIM tag as a branding method’
As the debate stretched ahead, Twitteratis had a diverse set of opinions about the same. Some went on to call it a ‘Lazy business branding,’ referring that the milk company was using the founder’s IIM tag to built trust among people rather than emphasising the quality of their product. While another user pointed out that the milk brand is encashing people’s blind trust in IIM-IIT pass outs, as there is a belief in the society that the alumni of these colleges are extraordinary. A third also compared it with ‘Bollywood celebrities endorsing products.’
