In protein-deficient India, McDonald’s, Bollywood and cricket fuel wellness craze
At McDonald’s outlets in South India, a 30-cent burger topping has been selling out fast. It’s not extra cheese or a fancy salsa dip, but a vegetarian protein slice developed with Indian government food scientists — the brand’s first such offering globally. McDonald’s (MCD.N), has joined India’s biggest dairy Amul, a slew of startups and a company…
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