A firm behind a bid to trademark the brand “Swift Home” for a line of bedding products has withdrawn its application over the weekend, following an appeal by pop star Taylor Swift to the US patents office.
A representative for Cathay Home, a company selling home goods through major retailers, told the BBC that the decision was made since the disputed mark was not “essential to its business”.
Swift’s team issued a notice to the US government on 11 February with a request to block the firm’s bid.
Her team argued that there were similarities between the singer’s trademarked designs and the company’s mark, and that it could mislead consumers into thinking that Swift had endorsed the products.
The BBC has contacted Swift’s team for comment.
Cathay Home’s lawyer, Ting Geng from Geng and Associates said in a statement that the trademark application was dropped after evaluating the circumstances.
“Such decisions are often practical and commercially sensible,” she said.
The lawyer added that the firm had previously reached a “consent-to-coexist agreement” with the singer’s team regarding another registered “Swift Home” mark.
Cathay Home, which has offices in North America and China, had applied for a “Swift Home” trademark for its bedding items in late 2025.
In an appeal to the US Patent and Trademark Office filed last week, Swift’s team said that the way Cathay Home has styled the word “Swift” in the branding closely resembled the singer’s trademarked cursive mark.
The mark creates a “false association” to the singer and was done with the intent of using her “goodwill and recognition” for the firm’s brand, Swift’s team argued.
